FRUIT takes up the challenge of elevating the ecological knowledge of consumers and encouraging a way of life that is friendly to the environment. We want consumers to be conscious of the entire life of a product, from production to utilization, and not just what they see in the stores. Consumers must be aware that every phase of a product's life influences the environment and ourselves.
Free Soil has produced a run of FRUIT wrappers, a website, and a traveling installation as part of an initiative to inform people about alternative food systems and local food movements. The wrappers are disseminated throughout the food chain by piggybacking on oranges. Information will be carried through the food system and into the hands of consumers. The wrapper holds information on a variety of aspects concerning food movements, transport and urban farming. Get your daily dose!
For the Garage festival 09 Free Soil have conducted a site specific research project investigating the environment of the Baltic Sea.
We created an alternative archive of political and historical events that have occurred in the Baltic Sea region, especially Stralsund and linked these with the sea’s responses. The impact of Industrialisation, population growth and political changes has resulted in climatic and environmental changes recorded in the sea. Nature retaliates by creating new forms, one of the most significant being the spread and growth of toxic Blue Green Algae or “phytoplankton”
Images: wooden sewerage pipe from Stralsund. &
Portrait of William Lindley the designer of the first sewerage system in Stralsund, algae on paper.