Just got back from ATA (Artists' Television Access), where i saw this amazing film followed by a Q&A round with one of the directors.
"Czech Dream is a documentary about the effects of rampant consumerism on a post-communist society by setting up a consumer hoax. The filmmakers set out to explore the psychological and manipulative powers of consumerism by creating an ad campaign for something that didn’t exist.
For two weeks, the streets of Prague were saturated with advertising for the fake hypermarket. The ads proclaimed: “Don’t Go, Don’t Rush, Don’t Spend” drawing over 4,000 people to turn up on the ‘opening day’. When they arrived at a green field where, instead of a hypermarket, they found just the dream hypermarket’s façade."
The project intersects with recent public debate in Copenhagen about air pollution in the city. In collaboration with Senior Scientist Jørgen Brandt from The National Environmental Research Institute in Denmark a first prototype is developed for making an indicator that can be placed in the city and display local levels of pollution as well as pollution forecasts on individual streets. The project holds an open source script for displaying data from the Internet in a variety of forms.