a research initiative of the Institute of Infinitely Small Things
Members of The Institute for Infinitely Small Things had been seen for a while in the streets of Boston and Cambridge, MA translating corporate advertising language into simple performances. Cingular's "Rollover" campaign resulted in groups of people rolling around on the sidewalk in front of the poster.
There's also a database of ads and user-suggested ideas for acting out the commands. The misguided language becomes obvious with Daimler/Chrysler's "Build it, Find it, Drive it" campaign once a user conjures the suggestion to make your own "Ramshackle car made of driftwood."
For the Garage festival 09 Free Soil have conducted a site specific research project investigating the environment of the Baltic Sea.
We created an alternative archive of political and historical events that have occurred in the Baltic Sea region, especially Stralsund and linked these with the sea’s responses. The impact of Industrialisation, population growth and political changes has resulted in climatic and environmental changes recorded in the sea. Nature retaliates by creating new forms, one of the most significant being the spread and growth of toxic Blue Green Algae or “phytoplankton”
Images: wooden sewerage pipe from Stralsund. &
Portrait of William Lindley the designer of the first sewerage system in Stralsund, algae on paper.